How to Calculate ROI on AI Automation (With Real Numbers)

Here's the exact formula with benchmarks from real implementations.

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The ROI Formula

Annual ROI = (Labor Savings + Revenue Recovery - Implementation Cost) / Implementation Cost x 100

Labor Savings

Hours/week on automatable tasks x hourly rate x 52 weeks x 70% automation rate.

Example: 15 hrs/week x $60/hr x 52 x 0.70 = $32,760/year

Revenue Recovery

At-risk leads/month x deal value x 15% recovery rate x 12 months.

Example: 15 leads x $5,000 x 0.15 x 12 = $135,000/year

Example ROI: ($32,760 + $135,000 - $8,000) / $8,000 = 1,997%

Try our interactive ROI Calculator with your own numbers.